When you’re a small law firm your competitive differentiation is not simply your expertise, but your trustworthiness, personality, and manner. Look at your website and three others from similar firms. Can someone really tell that you are any different from the others?
Watch out for these common, yet bad, marketing ideas.
Bad Idea 1: Assuming [...]
You’ve probably seen law firms that have a separate video page or some kind of pop-up video center. Often that’s because they (or their web people who are not experts in video marketing) get enamored with the technology and believe that potential clients will take the extra steps necessary to find the videos.
A separate [...]
Most lawyers don’t know what their clients really say about them, good or bad.
Here’s what you should do.
Create a short “review sheet” that asks clients to rate your service and provide short comments about what they liked and didn’t like. Ask them to check off a box that gives you permission to use [...]
Other people experience you, and that collected experience is your brand. Many people make the mistake of thinking that your brand is what you say about yourself, sort of a collection of the marketing messages that you put out in the world.
Need examples? What do you think of when I say:
Anthony Weiner Enron [...]
Submitting your articles to directories is one of the fastest ways to start building traffic to your website. Here are a few key points about successful article marketing.
#1 – It’s Free
You can find many article directories for you to place your content, so prospects and other publishers can find it.
#2 – It’s [...]
Do you have time to read all the full-color, chock-full-of-articles newsletters you get? I don't. I'm sure they're valuable…actually I have no idea if they're valuable because I spend the first few minutes of every day deleting the ones I saved to read "when I have time."
I will, however, read a short email [...]
At any given time there are more people looking for legal information than looking for a law firm to contact. What are you doing that will get you in front of people who are in the Information Seeking stage?
A potential client who got your name as a referral will search for your name before [...]
Here’s a potentially disturbing exercise that you should do. Pick three people at your firm (you’re one of ‘em — so you and two others). If you’re a solo lawyer, pick yourself, and see how quickly you can answer the next part.
Now, ask each person the following questions (don’t let them hear each others’ [...]
What are you seeing out there in the real world??