Do you have time to read all the full-color, chock-full-of-articles newsletters you get?  I don't.  I'm sure they're valuable…actually I have no idea if they're valuable because I spend the first few minutes of every day deleting the ones I saved to read "when I have time." 

I will, however, read a short email [...]

At any given time there are more people looking for legal information than looking for a law firm to contact.  What are you doing that will get you in front of people who are in the Information Seeking stage?

A potential client who got your name as a referral will search for your name before [...]

It's always great to see a client in the media.  Check out Hugh Robertson (Robertson + Lum) quoted in this article. 

How Celebs Buy Homes in Secret

Here’s a potentially disturbing exercise that you should do.  Pick three people at your firm (you’re one of ‘em — so you and two others).  If you’re a solo lawyer, pick yourself, and see how quickly you can answer the next part.

Now, ask each person the following questions (don’t let them hear each others’ [...]

What are you seeing out there in the real world??

Robert Half legal survey Dec 2010